Thursday, April 12, 2012

Audience-Centered Language

I found the concept of audience-centered language is very useful, and it is one of the most effective ways to succeed in speech. In other words, the audience-centered language is to custom your speech language focusing on your audience needs and their expectations. According to our text, there are five strategies to develop the audience-centered language in your speech: “Put your language in context, Personalize your language, use inclusive language, use visual language, and spark imagination with your language” (p.197).
First, put your language in context is to stimulate your audiences’ interested in your speech by mentioning them to your speech context.
In order to maintain your audience attention in your speech, the next step is to personalize your language by referring a specific person or group in your audiences.
The third strategy of using inclusive language is to avoid hurt particular audiences by using stereotype or discriminated words in your speech.
Using the visual languages of simile, metaphors, parallelism, rhymes, alliteration, and antithesis in your speech can enhance your ideas in your audience’s visualizations.
Finally, telling a joke and asking your audiences question to light imaginations in their minds are two technical languages to advance the audience-centered language.
These five strategies are easy to understand. Yet in order to effectively employ them in my persuasive speech, I have to work hard and make sure that I don’t make mistakes.

3 comments:

  1. Hello,

    Great post. If you as a speaker do not have an audience centered language, you stand the chance of not getting your message across to the audience. In order for people to receive your message, your message must resonate with appealing words that will assist in interesting your audience. Giving a successful speech is an art and can be a very rewarding experience.

    Cheryl

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  2. I found the audience-centered language was a great topic as well. The rhymes and metaphors always make a speech light for all audiences. The audience stays connected to the speaker and it makes your topic seem more interesting. Each strategy brings the audience more involved with the speech and they are stimulated throughout the speech.

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  3. I think applying these simple techniques are a great way to enhance the effectiveness of the speech from both the speaker and audience’s perspectives. Also, by using pronouns like: we, us, you and I are effective ways to engage the audience, in turn, this makes the audience feel as if they are being referred to specifically. Using inclusive language is also another form of langue a speaker should use to ensure he or she is not singly any persons or group out. Non-inclusive language can be more than just not audience centered. It can sometimes be cause members of the audience to feel offended, which created disengagement.

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