Friday, April 20, 2012

Three Ways to Become a Critical Consumer

No one can escape from massive persuasive messages which come from everywhere, such as family members, friends, commerce, and politics. Especially, the most amount of persuasive message comes from commercial ads. Therefore, in order to become a more critical consumer, there are three principles that I have practiced in my daily life to avoid trapping into their elaborately persuasive ads.
First, you must realize that there is no free lunch; everything you get, you have to pay its price. Thus, you should not trust commercial ads.
Secondly, when you go shopping, you should have a shopping list with you. For example, when I go to Costco, there are many eating sample sites. My principle of resisting these attractive foods is which I try them but not buy them. Moreover, I would walk away from someone who tries to sell me something.Finally, the most important part is to compare other brand products. When you compare two products, you should not only compare their prices but also their qualities, ingredients, and quality. Based on these three principles, you would become a critical consumer.

1 comment:

  1. These are some really great ideas!
    Your first one seems obvious at first but then we realize that it is true. In a commercial setting, we may be marketed products that are meant to improve our lives in various ways, such as a laundry detergent that makes our clothes cleaner or an energy drink that helps us get through long days, but the company's true goal is to make money. Your second idea, bring along a shopping list, is also smart and works figuartively as well. If we keep our true neccesities in mind, it will be harder for us to stray. Your third point, the compare to other products, is also a great idea. Packaging, advertisements are not neccisarily representative of quality or content.

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